Educating Consumers About Exceptional Wine and Spirits Brands
We're Passionate About Promoting Beverage Brands Through Memorable Experiential Marketing
Cheers to 20+ Years of Experience
Hi, I'm Lesa! With over 20 years in the wine and spirits industry, I love sharing my extensive knowledge with people - covering everything from production methods, history behind the brand, cocktail recipes, and the best food pairings.
Working at liquor stores taught me how to educate consumers in a fun, effective way. Planning events taught me how to bring brands to life through memorable activations. When laws allowed in-store tastings in Tennessee, I saw a perfect opportunity to combine my extensive industry connections with my gift for engaging consumers.
As a long time Nashvillian, I also have an insider’s view into our market. Whether brands seek elevated in-store experiences, venue activations, or unforgettable events, my reliable and creative team can deliver.
I founded Cheers Promotions to be the go-to local agency for brands seeking an educated, well-connected resource capable of producing customized promotions that get products the exposure, engagement and sales they deserve. My dedication to the industry and passion for what we do shines through in every tasting and event we run.
Brand Promotions = More Sales
We know standing out and reaching consumers can be challenging.
Getting products the recognition and sales they deserve takes immense time and effort. From in-store tastings to captivating events, executing effective promotions is difficult to do alone.
Our locally-based agency helps you drive sale by:
- Conducting consistent, quality in-store tastings providing consumer education even when you can’t be onsite
- Planning and activating captivating bar/restaurant promotions and venue events that align with your brand
- Representing your brand at various external events like festivals, golf tournaments, & trade shows
- Delivering detailed recaps and sales data, proving ROI from each promotion
Our deep industry connections and creativity come together for tailored, effective activations. We're the passionate, Nashville-based outlet you want promoting your brand and driving results. Let us take the hassle out of experiential marketing!
Showing Off Wine and Spirits Brands is Our Superpower
Sure, we have decades of experience, but our team is the best at what we do because of our passion. We LOVE interacting one-on-one with consumers, creating fun sampling experiences for exceptional brands, educating people about the history of the brand, proper tasting techniques, and suggesting perfect recipes and pairings.
Knowing how to consistently promote your brand is hard. That's why you should trust our reliable team to handle it for you. We have a wealth of marketing ideas to create customized brand promotions tailored to your goals and we know how to deliver experiences that charm audiences while driving sales. Our locally-based agency has the proven capabilities and relationships to execute promotions that get beloved brands the desirable exposure you want, without requiring your stretched team to be on site.
It can sometimes be an arduous task with last minute cancellations, staffing issues, and more.
But when I know a tasting event is being conducted by Lesa McCrary’s associates, I know they are going to be punctual and courteous, and I know they are going to help sell more product.
Two thumbs up!
- Sarah Beatty
— Ian Cox
— Robert Foriest
Creatively and Effectively Promoting Your Exceptional Brand
Cheers Promotions has a proven process for planning and flawlessly executing captivating tastings, activations and events tailored specifically for your brand’s promotional needs and budgets. Our experienced local team would love to discuss how we can turn your goals into memorable consumer engagements to drive exposure and sales in the Nashville area.
