Brand Experiences that Drive Sales for the Nashville Wine and Spirits Industry

Powerful Promotions that Get More Attention for Your Beverage Brand

Partner With Cheers Promotions ⇉

We'll Bring the Party Wherever Your Brand Wants to Be

In-Store Tastings, On-Premise Activations, and Show-Stopping Events for Exceptional Brand Experiences

01

In-Store Tastings

Educate consumers right at the point of purchase with interactive 3-hour in-store events hosted by our engaging, knowledgeable team to increase product sales.

02

On-Premise Activations

Our charismatic brand ambassadors engage consumers on-site at bars, restaurants, concerts, and venues tailored to your promotional goals.

03

Events

Connect with targeted audiences through custom brand experiences at festivals, golf tournaments, trade shows, and charity events led by our trusted team.

Let's Promote Your Brand ⇉

We're Passionate About Great Beverages and Educated Consumers

Hi, I'm Lesa! With 20 years of experience in the wine and spirits industry, I have an extensive knowledge about products – how they’re made, history behind the brand, cocktail and food pairings... all the things.


The time I spent working at liquor stores and planning events developed my talent for educating consumers in an approachable, professional way, so when laws changed to allow in-store tastings in Tennessee – I knew what I had to do. I saw an opportunity to combine my industry connections with my gift of engaging clientele to promote extraordinary brands, and Cheers Promotions was born.


As a long time Nashvillian, I am well connected in the local beverage industry and have an inside scoop on the local beverage scene. It's no surprise that Cheers Promotions is the go-to local resource for brands seeking an educated, well-connected agency capable of producing tailored promotions that get products the exposure, engagement, and sales they deserve.

LEARN MORE
One of my responsibilities is scheduling in-store sampling events for a very large wine and spirits store.
It can sometimes be an arduous task with last minute cancellations, staffing issues, and more.

But when I know a tasting event is being conducted by Lesa McCrary’s associates, I know they are going to be punctual and courteous, and I know they are going to help sell more product.

Two thumbs up!

- Sarah Beatty

I've been working with Lesa for over 5 years now and I am never disappointed in her and her team's results. She is quick to respond and goes above and beyond to help the brands she works with.

— Ian Cox

In 2018 when I was tasked to build a new brand in a highly competitive category I didn't know where to start. I had direction but no help. I was introduced to Lesa and started using Cheers Promotions, they quickly became my go to tasting company in Middle TN. Soon after working with Lesa I realized that Cheers Promotions was much more than a tasting company, they were a valued partner. With her contacts, dedication and passion for the industry my brand soon launched to the next level. I can truly say my success was directly connected to Lesa and her wonderful team at Cheers Promotions!

— Robert Foriest

Let's Raise A  Glass to Promoting Your Brand

Our Simple 3-Step Process for Creating Unforgettable Marketing Campaigns

Inquire

Fill out our contact form to connect with our knowledgeable team to discuss your brand goals, ideal audiences, venues, and messaging.

Consult

Based on your goals, we'll develop a customized promotions plan –outlining targeted tastings, activations, and events that align with your business objectives.

PROMOTE

Sit back while our talented brand ambassadors launch your tailored promotions, delivering standout experiences that drive brand exposure, engagement, and sales.